Why Real Estate Agents Must Have HONOR

If you asked most real estate professionals, what they heard most often, from both potential homebuyers, as well as other agents, it would probably be, some sort of plea for preferential treatment, often citing how much they want a particular house, etc. However, while agents should remain fair, above – board, and impartial, it should always be remembered, a listing agent’s allegiance must, and should be to his client (the homeowner). This fact is both ethical, as well as legal, yet one often witnesses the nuances of human nature, and someone attempting to manipulate the circumstances, to their best advantage. I feel strongly, this may be one of the reasons, the representatives of this industry, often rate, around the bottom 3, in terms of the public’s perception of honesty and integrity, just slightly above politicians and lawyers. My advice is to seek someone to represent you, who not only has the knowledge and skills, but you feel comfortable with, and possesses the HONOR to consistently do the right thing, rather than the expedient short – cuts!

1. Humanity; honest; heart/ head; honorable: You don’t need someone who is machine – like, to represent you, but one with the humanity, to know what you are going through, and hold your hand, when necessary! Your agent should proceed with a head/ heart balance, balancing the right proportion of logic with emotion! How can anyone have honest, if he isn’t consistently honest? Observe whether an individual makes honorable decisions, and takes honorable actions!

2. Options; opportunities: Possessing honor does not mean avoiding the tough components, or negotiating effectively, on your behalf! Rather, seek someone who will consider options and alternatives, and develop a quality strategy, for you! What opportunities might one avail themselves of, which might best serve your interests?

3. Needs: Before one takes a listing, develops a strategy, and proceeds, he must ask you questions, and according to your needs and priorities. These include: reasons for selling; your priorities; what you want; and be willing to Tell you what you need to know, not just want to hear (TM)!

4. Opinion: You need someone who honestly expresses his opinion, in terms of how your house compares to the competition, including both strengths and weaknesses. He must be honest – enough, to make suggestions, etc. His price suggestions should be based on facts, and he must fully explain his reasons, not merely tell you the outlandishly high price you seek, is warranted, when the market indicates it might not be!

5. Reasoning; rational; rationale; relevant: Are you ready, willing and able to explain your reasoning, thoroughly and completely? How will you articulate your rationale? Is your approach ration, relevant, and in the client’s best interest?

How To Obtain Ready And Willing Home Sellers

It’s Not As Easy As It Seems, But Not Impossible

Hunting down and finding a potential home seller is not as easy as you may read about online or through real estate training courses. You will find many course, books, YouTube videos, and motivational speakers and so on showing you real results on how quick and stress-free they find sellers. Of course you will have to pay for these supposed top secrets that no one else knows. Amongst the secrets will be how to do mail outs, what is the newest software’s accessible to agents, how to acquire buyers list, you will hear all of these.

Some of these methods if not all might work. It depends on where you live and just how the market is in your area. These systems usually require more work and money then how it’s explained or presented. Agents that expect all this to be free will come to a sudden reality. In Real Estate there is no way around it, from morning till evening, you are in constant prospecting mode. You will get lots of leads with these systems but must learn how to convert them into transactions.

Here is a way we I have focused on before. Within my farming areas, I have done a mailing campaign for three to five months. You can obtain all the mailing address through your MLS systems tax records and select a specific location or community. If you use mailing software, you can even personalize with the owner’s name. It’s a great idea to send the postcard or whichever mailing based on the season and time of the year. You can even change it up by mailing postcards, written letters, newly listed, area comparable and so on. This gives you a constant presence to the home owners. When they are ready to sell, you have a great chance of coming to mind and receiving a call.

Is there a better way to connect with these potential sellers?

While the method above works, there are a few draw backs. It’s the upfront investment and conversion ratio. This is where earlier I mentioned that you need to learn how to convert leads in transactions. Luckily for you and I, this is not the only method to find potential sellers.

Let try to find more home sellers that are willingly ready to act and list. Here are some additional ways. Investors, if you build good relationships with them, when they purchase and are ready to flip, you will be on their list. REO foreclosure, these sellers are ready to act now, building a relationship with an Asset management company and doing BPO’s is another great way. Are you really Social, you can definitely do paid ads on Facebook to target sellers in a specific areas, Google AdWords (this gets a bit expensive), Bing is also a good alternative costing less. Your circle of influence, this is probably the best way as seller leads would be referrals (Warm Market). Have you tried other agents, there are many agents who are out of the area, not in town or for various reasons are unable to take the listing. An example of this is an agent that referrals me residential listing since all he handles is larger commercial Real Estate. Whichever method you go with, it’s all about the amount of leads you get and can convert. An experienced agent can convert a lead quickly and has a high conversion ratio while a new agent might burn through lots of leads due to their inexperience.

During your prospecting, you will certainly come across leads that are considered Tire Kickers. They are just seeking information on the value of their home and are not truly ready and willing to sell. Learning to identify these seller and avoid wasting your time. Not even the best Real Estate agent can convert this type of lead. Time is money, so time not wasted is essentially money.

All in all, if you put in the work, test out different methods, you will find sellers which are ready. Many sellers have varies reason why they need to sell. Job relocation, down size (kids are gone), retiring investor liquidating their assets and so on. Whatever the reason, you need to be in contact with them during these times to have a good chance of getting the listing.

Final note, there is not one method which works best then the other, every method works differently for every agent. Try and test varies ways, stick with the one which gave you the best results.

How to Become Real Estate Agent

As you likely know, there are a lot of things that need to be taken care of in order to become a real estate agent in any state. There are a lot of requirements that you need to try and take care of and, on top of that, you need to be certain that you’re doing what you need to accomplish in order to stay ahead and find what you may need to get the best results for your efforts. If you want to start a career as a real estate agent, what are you supposed to do?

Many states have licensing requirements that you have to follow in order to be certain that you’re getting everything that you need to stay ahead of the process. You have to meet certain criteria and know that you’re not going to end up in a situation where it may be difficult to work at the same time. There are many places that you can go now in order to get your real estate license for whatever state(s) you are looking to work with, and you will discover that some of them are even online, which makes it that much more convenient in the long run.

A good real estate course is going to give you all of the tools that you need so that you can become a real estate agent without too much stress of hassle. The fact of the matter is, you want to get into a position where you are going to be able to get just what you need. If you’re currently working, you need the flexibility that online classes provide so that you can get ahead and start making the necessary steps toward whatever goals that you may be looking at in the future.

On top of course work, you also need to make sure that you are going to have connections with those that will be able to mentor you. Many schools will require that you take the time to do this as part of your coursework as well. You want to know what you may be getting yourself into during this process and you want to feel confident that, when you have completed your entire program, that you are going to be able to pass the test to get your license and that you will feel comfortable when you get out and start selling real estate on your own.

All in all, there are a lot of things that you can do in order to start working toward the goals that you have in mind for real estate. Consider looking at all of the different options that are out there and put together a game plan that is going to make the most sense for you and whatever needs that you may have in that regard. When all is said and done, you will discover that it can work out quite well if you’re willing to take the necessary steps to make it a reality.